Ontario EV Incentive Program FAIL.

I am so disappointed in the most recent announcement of the revamped Ontario EV Incentive Program.

Details can be found here, but here is the gist of it.

The province’s first Electric Vehicle Incentive Program was launched in 2010. Through this program, incentives were provided for the purchase of 4,800 electric vehicles and about 1,100 home chargers. The new, modernized program will:

  • Increase the current incentive range for EVs from $5,000 – $8,500 to $6,000 – $10,000
  • Provide an opportunity to receive an additional $3,000 incentive for vehicles with larger battery capacities
  • Provide an additional $1,000 incentive for vehicles with five or more seats
  • Continue to provide incentives linked to battery capacity of more than 5 kilowatt-hours
  • Cap incentives for vehicles priced between $75,000 and $150,000 at $3,000
  • Provide up to $1,000 for the purchase and installation of chargers for home and business use.

So, most of it is good news – increased base incentive, an additional incentive to larger battery capacities, and again for a vehicle with 5 seats or more…. But then a cap for vehicles priced between 75K – 150k…

Now, I already own a Tesla and was able to take advantage of the $8500 rebate, so I have nothing to gain or lose from this, but what message is it they are trying to convey? That cars in that price range are only bought by the rich and therefore they don’t need the incentive. Should a Ferrari owner have to pay more for gas because they can afford it?

The Tesla Model S meets all of the criteria for the base incentive, the battery incentive and the 5 or more seat inventive, but for some reason, based on the price they are capping the rebate at $3000…. What is the logic?

The early adopters of this technology have paved the way for the masses. Had Tesla not released the Model S, I don’t believe we would be seeing the amount of EV activity in the market from the other traditional car companies. These early adopters, have paid a premium, either because they love the car, want to make a difference with the environment, don’t want to pay for gas any more or all of the above. Why would the inventive program punish the people that have helped lead the way to reduce greenhouse emissions. This is what the program was designed for and exactly what the government is trying to accomplish.

If we look at a Plug-in Hybrid like the Ford Focus Energi that I priced out at $41K Canadian with it’s 7.6 kWh lithium-ion battery  and 5 seat capacity, that I would estimate would take the car approximately 38 Km’s on Battery alone, would qualify for a rebate $14,000. This car still has a 2.0 litre gasoline engine. I don’t know a lot about the plug-in Hybrids but could I never plug it in and just run off gas?

Then we take the Tesla – zero emissions – always, with over 400km range. Cash price in Canada ranges from 90K and up….. and the rebate is capped at $3000.


Is Tesla being specifically targeted by the Ontario government? Has Ford, Chrysler or GM lead the charge in any way? They made EV’s because they were forced too. First by the Government and now by the consumers. Yet the incentive to buy a car that still produces emissions is larger than the incentive to buy a car that produces no emissions.

I am angry. The more I write, the angrier I get. So I will stop here, but I encourage  anyone who reads this to contact the office of our Premier to let her know your thoughts.







1 thought on “Ontario EV Incentive Program FAIL.

  1. The rationale is that it is an incentive program, not a reward program. Studies seem to show Tesla buyers would purchase the car with or without the incentive. As such, it is a waste of taxpayer money to provide incentive dollars for something that is going to happen regardless. Full disclosure: I too purchased a Model S and took advantage of the $8,500 incentive rebate.

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